Descripción
Permission Marketing, written by marketing visionary Seth Godin, transformed how businesses approach advertising and customer relationships. Instead of interrupting people with ads they don’t want, this book teaches how to earn attention by delivering value and building trust.
In this groundbreaking guide, Godin contrasts traditional “Interruption Marketing” — such as TV commercials and cold calls — with a modern approach based on consent and relevance. Permission Marketing focuses on connecting with people who want to hear from you, turning casual interest into engagement and long-term loyalty.
Through real-world examples and actionable ideas, Seth Godin shows how to:
- Build genuine relationships grounded in trust.
- Offer meaningful incentives to encourage customer participation.
- Transform strangers into loyal buyers through consistent communication.
- Improve conversion rates with ethical, relationship-driven marketing.
Even decades after its release, Permission Marketing remains one of the most influential and respected books in business. It’s essential reading for marketers, entrepreneurs, and brands that want to grow through authenticity and respect for their audience.
👉 Scroll up and get your copy of Permission Marketing today — and learn how to turn attention into trust and trust into sales.
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